7 Email List Building Strategies

Email List Building Strategies

Do you want to build your email list to thousands of subscribers? You should, and I want to help you. Imagine how much more profitable you would be with a large list of people who want to hear from you. For example, if you launch a new product to fifty thousand subscribers at a conversion rate of one percent, you would get purchases from five hundred people immediately. Below are seven strategies that I use to attract hundreds of subscribers each month.

List Building Strategies

1) Invest in a premium opt-in tool or plugin.

MoneyDon’t take my word for it. Use a free popup plugin like everyone else and get the same mediocre results as them. Not too long ago, I was using SumoMe’s free WordPress tools and kept noticing that many other websites used them as well. As visitors see the same style of opt-in forms from site to site, those opt-in forms have less impact. I considered purchasing SumoMe’s pro versions and upgrades, but they grossly overcharge compared to their competitors. Instead, I chose Thrive Themes because I can create efficient and impactful opt-in forms that are unique to my website at an affordable price.

It isn’t realistic to achieve desired results with free products and services most of the time. Also, individuals who only want to use free products are not usually serious about growing their businesses. Investing in a tool or plugin to deliver more capabilities might just do the trick as it has for me.

2) Implement a minimum of four different opt-in forms.

Free versions of things are often limited by design because the producer wants her users to upgrade/pay to access more options. This makes perfect sense but is disadvantageous for the user. I realize that efficient lead capturing Thrive Themes depends on implementing various “email mines” or types of popups not found in free versions. For instance, of the eleven types of opt-in forms available through Thrive Themes, I use four throughout my site including scroll mat, footer, custom, and exit intent.

By using different opt-in forms and styles, I increase the chances of having one of them appeal to a visitor. On the flip side, you don’t want to use too many opt-in forms to annoy or overwhelm visitors. Implementing three to five unique opt-in forms is a good place to start.

3) Don’t stick with default templates.

The worst thing you can do is use generic opt-in templates. Templates are there for you to enhance and customize, not to confine you. Free or paid, I always change the text, colors, shapes, and images to truly make a form my own. You should find ways to significantly boost the appeal and originality of your opt-in forms.

4) Use various opt-in motivators.

People have different motivational triggers for subscribing. For example, some individuals want free stuff while others want exclusive content. For each opt-in form, I provide a different motivational trigger or state my offer in a different way. Here are some triggers to consider:

  • Offer a gift such as an ebook or checklist
  • Offer a discount on something you sell. For example, sign up to receive 40% off
  • Offer access to member-only content such as an insider or special report
  • Offer a limited time promotion. For instance, today only, sign up to receive one month free

We’re just scratching the surface here, so I challenge you to come up with other motivational triggers and offers.

5) Conduct A/B tests? Depends.

An A/B or split test is a test conducted between two or more variables to see which variable is more favorable. For example, I could perform a test between two opt-in forms–one green and one blue–to see which is more efficient. Discussions regarding A/B tests dominate lead capture strategy, but A/B tests are only useful if you have a large enough sample size to draw conclusions. For instance, if your website is currently attracting five visitors a day, that wouldn’t be enough to validate your tests. Whereas, if you’re attracting five hundred visitors a day, your findings would be more credible.

Is there a good baseline number to begin A/B testing? Perhaps, but the point is not to focus too much on split testing until you’re getting enough, consistent traffic. Get traffic then conduct experiments.


6) Send welcome emails to your subscribers.

Here’s a timeless scenario; someone subscribes, and the first email he gets is regarding an item for sale. This may work for e-commerce giants like Amazon and eBay, but this approach won’t work for you. You want to showcase what type of person/company you are and indoctrinate your new subscriber to the experience he should come to expect. This is where an auto response sequence can be highly effective.

I use MailerLite to send automated emails. My first email contains a welcome message and information about my site. My follow-up emails do very much the same. Also, you should spend a considerable amount of time on planning your email marketing strategy to ensure you get the desired results. For instance:

  • How often will you send emails to your subscribers?
  • How many emails will be in your auto response sequence?
  • What about the design and layout of your emails?
  • How much content will be in your emails?
  • How can your email marketing activities be used as a funnel to generate sales?

I won’t give you definitive answers to these questions because I’m certain our businesses are different thus require different approaches. Additionally, it might be beneficial to subscribe to your competitors to review and analyze their email marketing activities, strategies, and techniques.

7) Get consent from everyone who joins your list.

Email marketers who don’t get opt-in permission from their subscribers can face enormous fines. For example, a common practice of newbies is to auto subscribe their LinkedIn connections without their consent. Not only do you run the risk of getting fined, but your IP address and status as an emailer can fall into spammer territory (and your contacts won’t be pleased). Also, people who don’t consensually subscribe will likely unsubscribe thwarting your efforts and revenue potential. Building a high converting list takes time and starts with trust and transparency.


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