10 Free Email Marketing Services

Free Email Marketing Services

Some entrepreneurs get so excited about entrepreneurship that they readily pay for services and products to legitimize their endeavors. However, success in entrepreneurship requires financial discipline. Using free services should be the first course of action then paid services with a need for more significant capabilities, features, customizations, and so forth. Moreover, an individual should conduct cost-benefit analyses to justify current and future expenses.

Email marketing is one of many online marketing strategies that businesses use to increase their sales and brand awareness. It’s the act of sending a commercial message, typically to a group of people, using email. Every email sent to a potential, or current customer could be considered email marketing.

Many entrepreneurs, content creators, and internet marketers use email marketing, which makes sense. According to Campaign Monitor

Even with the explosion of new technology, marketers keep coming back to email. The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. When you want to grow your business, acquire new customers, launch a new product, offer a promotion, you turn to email. Why? Because email delivers better than any other channel. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

There are many free and paid email marketing services or SaaS (software as a service). I currently use MailerLite and recommend them to others. I previously used AWeber under the assumption that paying for a service would yield better results, which wasn’t the case. I’ve also used MailChimp and MailPoet.

Features and Differences

Email marketing has been around for decades, and most providers offer the same core features. Where they differ is in their unique capabilities, free or paid access to features, user interface, reporting, reputation, pricing, and support. Standard features for email marketing companies include:

  • A drag-and-drop editor
  • Email templates
  • Reporting and analytics
  • Email automation and autoresponse
  • Subscriber segmentation
  • User permissions

List Building, Opt-in Forms, and Landing Pages

“List building” is about increasing the number of subscribers on your email list or “list.” The more email subscribers you have, the more people you can market to, which increases the potential for conversions and sales. If Serena has 157 subscribers and Tanya has 5,321, all else equal, Tanya’s list has greater monetization potential. See my post for list building ideas and WordPress plugins.

To help with list building, some email marketing providers offer opt-in forms and landing pages. However, opt-in forms/landing pages from email marketing companies are never as good as those from companies that specialize in these areas, for example, Thrive Themes and Elegant Themes. MailerLite and MailChimp provide satisfactory opt-in forms/landing pages, but your design, deployment, placement, customization settings, and options will pale in comparison to these companies:

Opt-in forms

Landing pages

 

Free Email Marketing Services

The email marketing landscape is highly competitive with at least twenty to thirty well-known players. All this competition has given way to various free plans that are perfect for beginners and people with low subscriber counts.

Along with free plan details, I’ve included features that were easily identifiable on the company’s website. Also, these features might be free to access or require payment. Companies that offer free email marketing services:

  1. MailerLite
  2. MailChimp
  3. Benchmark
  4. Mad Mini
  5. Mailjet
  6. MailPoet
  7. Newsletters
  8. SendinBlue
  9. SendPulse
  10. Vertical Response

MailerLite – Free Plan, Up to 1,000 Subscribers / Unlimited Emails

All plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $10 a month for 1,001 subscribers.

Standard features plus:

  • HTML editor
  • Rich text editor
  • Built-in photo editing
  • File manager
  • Opt-in forms
  • Landing pages
  • Unsubscribe page builder
  • Click maps
  • RSS campaigns
  • Auto resend
  • A/B split testing
  • Email scheduling

MailChimp – Free Plan, Up to 2,000 Subscribers / 12,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $10 monthly for 500 subscribers and unlimited emails.

Standard features plus:

  • HTML editor
  • Rich text editor
  • Built-in photo editing
  • File manager
  • Opt-in forms
  • Landing pages
  • Click maps
  • RSS campaigns
  • A/B split testing
  • Email scheduling
  • Transactional emails
  • Abandoned cart emails
  • Search and social media advertisement integration

Benchmark – Free Plan, Up to 2,000 Subscribers / 14,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $13.99 monthly for 600 subscribers and unlimited emails.

Standard features plus:

  • Behavior-based automation
  • Website engagement automation
  • Cart abandonment automation
  • A/B testing
  • Data security pin
  • Opt-in forms
  • RSS email campaigns
  • List hygiene
  • Image hosting
  • Dedicated IP

Mad Mini – Free Plan, Up to 100 Subscribers / Unlimited Emails

Mad Mini’s plans are mostly the same, but email limitations start at 75,000 subscribers. Pricing starts at $10 monthly for 500 subscribers and unlimited emails. For Mad Mini features, please visit their site as they do not provide specifics.


Mailjet – Free Plan, Unlimited Subscribers / 200 Emails Daily/6,000 Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $9.65 a month to send 30,000 emails monthly.

Standard features plus:

  • Opt-in forms
  • Click maps
  • A/B split testing
  • Email scheduling
  • Dedicated IP address
  • Transactions emails
  • SMS emails
  • Templating language

MailPoet (WordPress plugin) – Free Plan, Up to 2,000 Subscribers / Unlimited Emails

Plans differ, and users must pay to access additional features. MailPoet is not a standalone service and only works through WordPress. Pricing starts at $10 monthly for unlimited subscribers and limited emails.

Standard features plus:

  • File manager
  • Opt-in forms
  • RSS campaigns
  • Email scheduling
  • Transactional emails

Newsletters by Tribulant Software (WordPress plugin) – Free Plan, Up to 500 Subscribers / 1,000 Emails Monthly

Newsletters’ plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $79.99 for one site and $399.95 for multiple websites. Users pay a one-time fee for unlimited subscribers and emails.

Standard features plus:

  • Email scheduling
  • Opt-in forms
  • Paid subscriptions
  • Unlimited subscribers/contacts
  • Unlimited emails/newsletters
  • Multilingual (qTranslate & WPML)
  • Integration with other WordPress plugins

SendinBlue – Free Plan, Unlimited Subscribers / 300 Emails Daily

SendinBlue’s plans are mostly the same, but users must pay to access additional features. Pricing starts at $25 a month to send 40,000 emails monthly.

Standard features plus:

  • HTML editor
  • Rich text editor
  • File manager
  • Popups
  • Unsubscribe page builder
  • A/B split testing
  • Email scheduling
  • Dedicated IP address
  • Text and SMS messaging
  • Transactional emails and templates
  • E-commerce emails
  • Import sales orders
  • Track custom indicators and KPIs

SendPulse – Free Plan, Up to 500 Subscribers / 7,500 Emails Monthly

All plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $9 a month for 500 subscribers plus a per email charge, for example, $0.0032 per email.

Standard features plus:

  • Opt-in forms
  • Auto resend
  • A/B split testing
  • Transactions emails
  • Web push notifications
  • Bulk SMS messaging

Vertical Response – Free Plan, Up to 300 Subscribers / 4,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $11 a month for 500 subscribers and unlimited emails.

Standard features plus:

  • HTML editor
  • Landing pages
  • Click maps
  • A/B split testing
  • Email scheduling
  • Mobile-friendly surveys

Recap

Company Free Plan
MailerLite Up to 1,000 Subscribers / Unlimited Emails
MailChimp Up to 2,000 Subscribers / 12,000 Emails Monthly
Benchmark Up to 2,000 Subscribers / 14,000 Emails Monthly
Mad Mini Up to 100 Subscribers / Unlimited Emails
Mailjet Unlimited Subscribers / 200 Emails Daily
MailPoet Up to 2,000 Subscribers / Unlimited Emails
Newsletters Up to 500 Subscribers / 1,000 Emails Monthly
SendinBlue Unlimited Subscribers / 300 Emails Daily
SendPulse Up to 500 Subscribers / 7,500 Emails Monthly
Vertical Response Up to 300 Subscribers / 4,000 Emails

Who to Choose?

Delete WordPress email marketing plugins off your list because these plugins force reliance on WordPress software. If you change website software or services, for example, move from WordPress to Wix or Weebly, you’ll need to start over with a new email marketing service. Also, MailPoet and Newsletters are way behind on features compared to alternatives. (I was not impressed with Newsletters amateurish demo video. Haven’t they heard of Fiverr?)

I visited SendBlaster and MailRelay. While they offer free plans, their user interfaces appear to be unfriendly and obsolete. Furthermore, these companies don’t offer sufficient integrations to top-rated opt-in form/landing page services.

Regarding free plans and robust features, MailerLite and MailChimp should be your top two considerations alongside Benchmark and SendinBlue.

MailerLite vs. MailChimp

MailerLite and MailChimp have unique features. MailerLite offers auto resend and unsubscribe page builder capabilities. Regarding auto resend, MailerLite states, “Increase your open rate up to 30% by automatically resending your campaign to those recipients who didn’t open it the first time or didn’t click any links.” MailerLite’s unsubscribe page builder allows you to customize your page to retain subscribers and make the process more pleasant for unsubscribers. MailChimp offers multivariate testing and predicted demographics. Multivariate testing allows users to test up to eight different variations of a single campaign. With predicted demographics, MailChimp predicts the gender and age range of your customers so you can create segments based on that data to better understand your customers.

MailChimp makes you pay for additional features while MailerLite gives you everything. Both companies offer advanced segmentation and delivery by time zone. These features are available on all MailerLite’s plans, free and paid, but only available on MailChimp’s pro/paid plans. Therefore, MailChimp will limit your email marketing capabilities until you pay them.

MailChimp is a viable option until they screw you. I left MailChimp years ago due to their random and abrupt policy changes and terrible customer support. For instance, MailChimp has jumped on the cryptocurrency ban bandwagon and is shutting down accounts. They are the first email marketing company to follow bans by Google, Facebook, and others. It’s typical of MailChimp to put its brand first, and users second while jumping the gun. Suppose your blog is about cryptocurrencies and you use MailChimp. It’s possible that today you have an account and tomorrow you won’t. To make matters worse, MailChimp treats its suspended users like the plague by providing insufficient details, support, and options.

MailerLite is more affordable than MailChimp. Free is fantastic, but list building success will warrant a plan upgrade. Beginning at 5,000 subscribers, MailerLite is 60 percent cheaper than MailChimp. (You will save even more with MailerLite compared to AWeber, ConvertKit, GetReponse, CampaignMonitor, Mad Mimi, and ConstantContact.)

MailerLite vs MailChimp Pricing

Visit MailerLite to Start Your Free Plan

 

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