Any successful business owner will tell you that having a robust social media presence is essential for expansion and growth. I value social media platforms tremendously such as YouTube and Twitter because of the traffic that flows through them. For example, in one internet minute, close to three million views occur on YouTube while Facebook experiences more than seven hundred thousand logins. In other words, social media platforms equate to superhighways of people to promote to.
Way back in 2013, during my social media marketing infancy, I went on a hunt for a tool/service that would allow me to manage my activities more efficiently. I didn’t want to operate from each profile in isolation. Instead, I wanted to conduct my activities from a single dashboard. Hootsuite met my needs, and I’ve been using them since.
The following year, I discovered Buffer and created an account. Although I had a premium Hootsuite account, Buffer had some awesome free features that I wanted to try.
4 Benefits of Social Media Management Tools
- Centralized control: you can manage all your social media activities and marketing from one place for efficiency and convenience.
- Increased productivity through scheduling: you can automate some or all of your activities and leverage optimal posting algorithms.
- Analytics and reporting: you can get insights and engagement data from your social media profiles to enhance your strategic decision-making and sales prospects.
- Team involvement: you can add team members to your account to help manage your social media activities.
Hootsuite and Buffer make the shortlist of social media management tools for entrepreneurs and marketers. Both tools enable and empower social media users to conduct activities across multiple platforms from one central interface. Both offer free accounts with limited features, but for this comparison, we’ll assess which company offers the most value for ten dollars a month. Let’s compare Hootsuite Pro vs. Buffer Awesome.
Social Media Profiles
Depending on how omnipresent you are or desire to be, you may have a narrow or wide social media platform focus. Both plans allow up to ten profiles.
Both services connect to the big four including Facebook, Twitter, LinkedIn, and Instagram. Furthermore, connectivity to Google+ Pages (not personal profiles) is available. Hootsuite allows for direct connectivity to YouTube, while Buffer counters with direct connectivity to female-centric Pinterest.
Integrations & Apps
Hootsuite offers 160+ free and paid apps through its app directory including Tumblr, VK, and other well-established software applications. Buffer’s sixty apps are found externally of its panel on a web page with Zapier being the most vital one. Zapier is a third party app that connects roughly fifty apps to Buffer.
Both platforms offer automatic and optimal time-based posting. However, the most critical and decisive feature in the Hootsuite vs. Buffer debate concerns bulk scheduling. Hootsuite allows users to bulk schedule up to 350 posts via a CSV file. Buffer allows users to bulk schedule up to 250 posts through an external app.
Hootsuite gains the advantage as I use this function religiously to upload hundreds of tweets and posts weekly to my various profiles. This marketing automation functionality gives me presence around the clock, which is highly desirable.
You can add users to help manage your activities on both Hootsuite and Buffer. However, for both, you need to upgrade to more expensive plans.
Analytics & Reporting
I’m not an analytics geek regarding social media, but I know many users find reports valuable. Basic analytics and customizable reporting is available through Hootsuite Pro, but not available through Buffer’s Awesome plan.
Free Trial Period
Hootsuite offers a free 30-day trial to Buffer’s seven days.
Buffer’s dashboard is cleaner and less clunky looking compared with Hootsuite’s heavier appearance. However, given the factors reviewed and scored, I firmly believe Hootsuite is a better social media management tool and investment than Buffer.