The WordPress universe contains 50,000+ free plugins. With so many plugins to choose from, it’s easy to lose sight of the essential ones.
Figuring out what plugins to install becomes easier when you apply common sense. Naturally, you’ll want to protect and secure your site from intruders and hackers. You’ll want to focus on site administration, management, performance, and functionality. Lastly, search engine optimization (SEO) and branding plugins will make your site more marketable.
Critical Plugin Categories
Regular backups of your site are recommended to safeguard against update issues, attacks, hacks, and file management errors. For most websites, daily or weekly backups are best. Many plugins allow users to automate their backups.
With nearly 1 million new malware threats released every day, securing your site should be a top priority. I didn’t pay enough attention to securing my site initially, but after I installed a security plugin, I received daily reports that highlighted unauthorized login attempts. A lot of WordPress admins underestimate the importance of security, but they shouldn’t. Many free and excellent security plugins are available.
Performance & Page Speed
Google’s PageSpeed tool measures the performance of a page for mobile and desktop devices, and it’s a search ranking factor that Google pays close attention. Efficient websites produce better experiences for visitors since it allows them to access information quickly. Google tends to favor fast and efficient websites over clunky and slow ones in their search rankings.
Keeping plugins up-to-date affects security and performance. It’s believed that the Mossack Fonseca (Panama Papers) breach was the result of the firm using an outdated and vulnerable plugin that hackers exploited. According to Wordfence, a top-rated WordPress security developer, “To protect your WordPress installation it is critically important that you update your plugins, themes, and core when an update becomes available. You should also monitor updates for security fixes and give those the highest priority.”
Ensuring that internal and external links are working–not broken–is another important functionality measure. It can easily be addressed with the right plugin. Broken links are embarrassing, impede the user experience, and cause frustration for visitors.
Search Engine Optimization (SEO)
It’s inevitable that you’ll focus on SEO activities to rank in search engines. Understanding SEO is of vital importance to attract visitors to your site, and it’s easier to learn than you probably think. There are many excellent SEO training tutorials, courses, and resources at your disposal. I took a few SEO courses from Coursera and experienced immediate results.
I see it time and time again; webmasters don’t update/change their favicons. A favicon is a small, 16×16-pixel icon that appears on page tabs and bookmark bars. It’s the image you want to represent your site. For example, I designed mine with a laptop against a turquoise background. Some themes come with favicon options, and you can install a plugin to manage.
- Backup: BackUpWordPress or Duplicator
- Security: Wordfence Security
- Security: Rename Wp-Login.php
- Security: Really Simple SSL (Learn about SSL and how to encrypt/secure your site)
- Performance – Cache: WP Fastest Cache
- Performance – Page Speed: Autoptimize or JCH Optimize
- Performance: P3 / Plugin Performance Profiler
- SEO: All-In-One SEO or Yoast
- SEO: Google XML Sitemaps
- Functionality: WP-Optimize
- Functionality: Broken Link Checker
- Functionality: Redirection
- Branding: All In One Favicon
- Image Gallery: Foo Gallery
- List Building (Premium): Bloom
- List Building (Premium): Thrive Themes
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