New eBook: Make Passive Income

Make PI

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Passive Income Bright CoverIt’s an exciting time to delve into the world of passive income. The internet has exploded with countless opportunities from self-published books to online courses and from e-commerce to robo-investing. It’s no longer a matter of where to look, but what to choose from a plethora of options.

I traded the earned income lifestyle for a passive one a few years ago. I got sick and tired of the work-to-earn pattern of income and desired a change. Working on passive income projects and assets allows me to attract revenue around the clock, whether I am working or not. Self-employment is right up my alley and provides a flexibility I did not experience in my mundane nine-to-five existence. These two facets combined—passive income and self-employment—have made daily work much more enjoyable.

I currently attract six passive income streams that yield thousands every month.

  1. Blogging (multiple streams)
  2. E-book royalties
  3. Online course royalties
  4. Affiliate commissions
  5. YouTube ad revenue
  6. Investment income

Passive Income Streams

I forecast my monthly revenues with relative consistency and like what I see. I am looking at adding more passive income streams, and I continue to explore opportunities.

I am glad I chose to focus on earning residual income and wish I had made the decision sooner. Earning passive income is both easy and challenging, when you consider the success factors I address in this book. Here are the 14 ideas and a couple of excerpts.

Here are the 14 ideas and a couple of excerpts.

4 Categories and 14 Ways to Make Passive Income

1. Content Producers: blogger, affiliate marketer, author, online instructor, and YouTuber
2. Techies: app developer, online tool developer, WordPress theme and plugin developer
3. Creative Retailers: creative stock publisher, product designer, and drop shipper
4. Investors: landlord, investor, and lender

Passive Income Explained

Passive income is revenue that’s received on a regular basis with little or no ongoing effort made to receive it. Also, it can continue indefinitely after the initial effort has been put in. For instance, an author attracts royalties five years after publishing her book. Passive income is also known as residual, recurring, unearned, and sleep income.

Benefits of Making Passive Income

  • Passive income is a very rewarding and satisfying way to make money because income can be generated around the clock without direct involvement.
  • Passive income can lead to financial freedom if the money generated exceeds financial needs and living expenses.
  • Passive income can last for many years into the future and perhaps an entire lifetime.
  • Passive income can provide a safety net when earned income stops or isn’t available. For example, a full-time employee is terminated from his work, but he continues to receive income from his self-published online courses.
  • There’s no limit to how much passive income a person can make in most cases.

Disadvantages of Making Passive Income

  • The idea of making passive income is glorified all over the Internet, but it is difficult to create a hit product, service, or method to attract sufficient revenues.
  • Passive income success is hard to achieve because so many people are drawn to the idea, resulting in plenty of competition. An example of this can be seen in the self-publishing book market with a plethora of new books being released every day.
  • You may invest a lot of time, effort, and capital upfront only to experience a net loss.
  • It can be months or years before a passive income product or idea takes off, if at all.
  • Passive income products and services can become obsolete or decline in demand, which will negatively impact future revenues.
  • Only a small percentage of people generate enough passive income to become financially independent.

Passive vs. Earned Income

Earned income differs from passive income in that it derives from active or ongoing participation in a task or series of tasks. For example, a job. The moment earned efforts end, earned income stops. For instance, an employee quits her job and immediately stops receiving paychecks from her former employer.

Borrowing from my travel experiences, I can explain earned and passive income this way. When I was in Brazil, I met a man named Sam who spent two weeks building an exotic sand castle. Sam’s aim was to have his castle ready for the busy summer season. After completion, day after day, Sam sat beside his castle to monitor it while socializing with friends. He put a sign in front of his castle requesting a fee of two dollars to take pictures of it to “support the arts.”

On the same beach, there were clothing merchants. The merchants had to work every day to earn money. Any day they did not work resulted in no opportunities to make money. Thus, no revenue.

Sam worked for two weeks, completed his project, and then attracted revenue passively while expending barely any effort to maintain his castle. The merchants had to work each day to generate income.

Online Marketplaces: Friend or Foe?

A discussion about passive income and making money online invites a more in-depth conversation about online marketplaces. An online marketplace is a type of e-commerce site where multiple third parties provide products and services with transactions processed by the market operator. Marketplaces offer a wide selection, product and service availability is high, and prices are more competitive compared with stand-alone sites. Frequently visited online marketplaces include:

  • 99Designs
  • Alibaba
  • Amazon
  • Apple App Store
  • Creative Market
  • eBay
  • Etsy
  • Envato
  • Fiverr
  • iStock
  • Skillshare
  • Udemy

There are many advantages and disadvantages to using marketplaces, which we can review.

Advantages for Sellers (You and I)

  • Marketplaces offer plenty of traffic and customers, so they are perfect for making money fast.
  • They spend millions on brand awareness and marketing.
  • They provide a template or layout, which sellers simply need to populate.
  • They host your profile, products, services, and more.
  • They take care of processing, financial transactions, and fulfillment.
  • They are an excellent and quick way to expand your online footprint and profile.
  • Leads and additional sales may occur through having a marketplace presence. For example, a customer finds you on Amazon then navigates to your personal site.
  • It can be inexpensive or less expensive to operate a business on a marketplace compared to a stand-alone site.
  • They take care of technical and web development activities.

Disadvantages for Sellers

  • You must play by their rules and guidelines, which can constrain your activities.
  • It is you against the marketplace since rules often change to benefit their bottom line, not yours.
  • If their business goes down, you go down with it, so you must hope competent management is in place (a fifty-fifty chance).
  • A significant change in their business model or shift in focus can significantly hurt your revenues.
  • Marketplaces tend to give preferential marketing and promotional treatment to their best-selling partners, which can leave you to fend for yourself while still having to share revenue.
  • Seller support is usually dismal if you are not a top provider.
  • Marketplaces may set a pricing range for your products/services. This may not align with your revenue and profit goals.
  • You typically must split/share revenues with them.
  • A lack of transparency regarding internal marketplace activities means you must hope/trust everything is working as it should.
  • They can terminate your partnership for any number of reasons leaving you with little recourse.
  • Your profits/payments are usually delayed anywhere from weeks to months meaning marketplaces and customers benefit from transactions long before you do.
  • You do not gain access to customer data—for example, e-mail addresses—even if you are responsible for bringing those customers to the marketplace (customer data drives a business forward).
  • Sales reporting can be inadequate, not giving you a line of sight to the information you need for effective analysis and decision-making.
  • With so many rules, constraints, and revenue sharing, it can feel like you are working for the marketplace and not for yourself.
  • Search engine optimization parameters may be limited, which could result in fewer opportunities to influence your visibility and rankings.
  • You are a tenant on their domain.

E-Commerce ShopAs you can see, the disadvantages of using marketplaces far outweigh the benefits. However, if generating income quickly is a top priority, or you are new to working online, then marketplaces can be very beneficial, especially in the short term. For example, selling on Amazon has proved to be very financially rewarding in my case. Over the long-term, however, putting yourself, your brand, and your assets first before marketplaces and social media networks is the way to build a thriving online presence and business. For instance, prioritizing your blog or e-commerce site in line with or over a marketplace.

The most successful passive income earners do not focus excessively on taking the easy, lazy, and convenient marketplace approach. Rather, they work hard to build their brands one project and product at a time. Many are reaping rewards far greater than most marketplace-only sellers. Furthermore, they experience greater decision-making control and work freedom.

Ultimately, it does not have to be an either-or decision. You can leverage marketplaces while developing your online platform and inviting a holistic approach. Just make sure you do not let marketplaces get the better of you—but the opposite—so that you do not end up a marketplace puppet or bitch. Realizing sales is a wonderful feeling, but you need to remain steadfast to your goal to generate sufficient passive income independent of marketplaces.

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