The standard way to make money as an affiliate marketer is through sales commissions. For instance, I promote various WordPress plugins on my site. A click on one of my affiliate links followed by a sale will result in a commission for me. Successful affiliate marketers who earn four, five, and six-figures monthly rely on commissions. However, money can be made elsewhere and with more ease through pay per lead (PPL) programs.
A pay per lead program compensates an affiliate for getting prospects. Pay per lead programs commonly requires a lead to:
- Submit an email address
- Create an account
- Sign up for a free trial
- Download or install software
- Complete a quote, for example, life insurance
Pay per lead activities are attractive because the bar is set low. Getting a person to sign up for something is easier than getting someone to make a purchase. Many programs have a second payout tier for leads that become customers, which is advantageous. PPL programs are helpful during slow periods and commission droughts (droughts happen to the best of us). On the other hand, because the trigger event is less demanding than a sale, pay per lead programs typically pay low amounts, for example, $0.01 per lead. Also, focusing exclusively on PPL programs will not lead to making thousands monthly.
Let’s explore several promising and high converting pay per lead affiliate programs. You’ll find these programs listed on top affiliate networks like ShareASale, CJ, FlexOffers, and Impact Radius. In fact, ShareASale lists more than 300 PPL programs. I omitted PPL programs for investing, trading, loan, insurance, and travel but many companies in these categories offer high payouts for leads.
Pay Per Lead Affiliate Programs
- CreativeLive $1 per lead
CreativeLive focuses on creative courses, which are broadcasts live and for free to a global audience. They offer courses in multiple subjects or “channels” including photography, video, art, design, life, music, and money.
- The Linux Foundation $3
The Linux Foundation‘s training program combines the broad, foundational knowledge with the networking opportunities that attendees need to thrive in their careers today.
- MasterClass $0.01
MasterClass offers classes with the world’s best experts and practitioners. Their portfolio of instructors speaks for itself and includes Samuel L. Jackson, Gordon Ramsey, Herbie Hancock, Christina Aguilera, Serena Williams, James Patterson, Steph Curry, and others.
- Pluralsight $5
Pluralsight offers extensive online developer training, creative, and IT courses authored by industry experts. They offer 4,000 courses to businesses and individuals. Also, they continue to expand their catalog into different niche topics.
- Treehouse $3
Treehouse focuses on technical education. They offer more than one thousand videos created by expert teachers on web design, coding, business, and more.
- ConstantContact $5
ConstantContact provides individuals and businesses with online marketing tools, resources, and personalized coaching to grow their businesses.
- iContact $2
The iContact email marketing platform helps companies of all sizes get results. They have plans to meet every email and marketing automation need.
- SendinBlue $5
SendinBlue empowers businesses to build and grow relationships through digital marketing channels including email campaigns, transactional emails, and SMS messages.
- Vertical Response $1
VerticalResponse provides email and social media marketing solutions. Users can quickly create, manage, and analyze their marketing campaigns.
- Cloudways $0.01
Cloudways is a cloud platform (PaaS) that offers an effortless way to deploy, monitor, and manage high-performance applications on top of leading cloud infrastructure providers.
- GoDaddy $2
GoDaddy is a top domain name registrar and powers the world’s largest cloud platform dedicated to small, independent ventures. With millions of customers globally and 73 million domain names under management, GoDaddy is the place people go to build a professional website.
- WP Engine $0.01
WP Engine provides managed WordPress hosting for sites around the world. Their innovation and team of WordPress experts are trusted by over 70,000 companies across over 140 countries. They provide counsel and support to help brands create world-class digital experiences.
Software as a Service (SaaS)
- Dashlane $2
Dashlane is one of the most powerful and versatile password managers and digital wallets in the market. Their service goes above and beyond password management, with robust form-filling features and data security.
- FreshBooks $5
FreshBooks provides cloud-based small business accounting software. Users can send invoices, track time, manage receipts, expenses, and accept credit cards.
- Freshworks $5
Freshworks offers support and sales software applications to engage with and delight both customers and employees. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers.
- Grammarly $0.20
Grammarly offers freemium and premium grammar, punctuation, and spell-checking software to help students, writers, and professionals. Their proofreading, vocabulary enhancement, and plagiarism-detection algorithms check more than 250 grammar rules.
- Gusto $25
Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses based in the United States. Gusto handles payments to employees and contractors and handles the paperwork necessary to help companies comply with tax, labor, and immigration laws.
- Swagbucks $4
Swagbucks is a leading online rewards platform that gives its millions of members gift cards for everyday activities and purchases online. Swagbucks members search, shop, watch videos, and take surveys for points that are redeemable for gift cards at major retailers such as Amazon and Walmart.
- Tailwind $0.50
Tailwind is a marketing tool for Pinterest and Instagram users. Users can discover content, schedule posts, monitor conversations, and analyze results with their app.
- Thinkific $0.01
Thinkific is an all-in-one platform that empowers experts, instructors, trainers, and companies to quickly create and deliver stunning courses on their own branded sites.