The standard way to make money as an affiliate marketer is through sales commissions. For instance, I promote various WordPress plugins on my site. A click on one of my affiliate links followed by a sale will result in a commission for me. Successful affiliate marketers who earn four, five, and six-figures monthly rely on commissions. However, money can be made elsewhere and with more ease through pay per lead (PPL) affiliate programs. A pay per lead program is also known as cost-per-acquisition or action (CPA) and pay per action (PPA).
A pay per lead or CPA program compensates an affiliate for getting prospects. Pay per lead programs commonly requires a lead to:
- Submit an email address
- Create an account
- Register for a webinar or event
- Sign up for a free trial
- Download or install software
- Complete a quote, for example, life insurance
Pay per lead is attractive because the bar is set low. Getting a person to sign up for something is more feasible than getting someone to make a purchase. Many programs have a second payout tier for leads that become customers, which is advantageous. PPL programs are helpful during slow periods and commission droughts (droughts happen to the best of us). On the other hand, because the trigger event is less demanding than a sale, pay per lead programs typically pay low amounts, for example, $0.01 per lead. Also, focusing exclusively on PPL programs will not lead to making thousands monthly.
Let’s explore several of the highest converting pay per lead affiliate programs in the market. You’ll find these programs listed on top affiliate networks like ShareASale, CJ, FlexOffers, and Impact Radius. In fact, ShareASale lists more than 300 PPL programs. I omitted PPL programs for personal finance, investing, trading, debt, insurance, and travel, but many companies in these categories offer high payouts for leads.
Pay Per Lead Affiliate Programs
E-Learning (Online Courses)
- CreativeLive – $1 per lead
CreativeLive focuses on creative courses, which are broadcasts live and for free to a global audience. They offer courses in multiple subjects or “channels” including photography, video, art, design, life, music, and money. Learn about the CreativeLive affiliate program.
- MasterClass – $0.01
MasterClass offers classes with the world’s best experts and practitioners. Their portfolio of instructors speaks for itself and includes Samuel L. Jackson, Gordon Ramsey, Herbie Hancock, Christina Aguilera, Serena Williams, James Patterson, Steph Curry, and others. Learn about the MasterClass affiliate program.
- Pluralsight – $5
Pluralsight offers extensive online developer training, creative, and IT courses by industry experts. They offer 4,000 courses to businesses and individuals. Also, they continue to expand their catalog into different niche topics. Learn about the Pluralsight affiliate program.
- Treehouse – $3
Treehouse focuses on technical education. They offer more than one thousand videos created by experts on web design, coding, business, and more. Learn about the Treehouse affiliate program.
E-Learning (Online Tutors)
- Fluent City – $5
Fluent City provides a contemporary curriculum and highly interactive approach that has made it one of the country’s fastest-growing language companies. Learn about the Fluent City affiliate program.
- Preply – $5
Preply is an online educational technology platform that pairs students with private tutors, either locally or remotely. Learn about the Preply affiliate program.
- ConstantContact – $5
ConstantContact provides individuals and businesses with online marketing tools, resources, and personalized coaching to grow their businesses. Learn about the ConstantContact affiliate program.
- iContact – $2
The iContact email marketing platform helps companies of all sizes. They have plans to meet every email and marketing automation need. Learn about the iContact affiliate program.
- SendinBlue – $5
SendinBlue empowers businesses to build and grow relationships through digital marketing channels including email campaigns, transactional emails, and SMS messages. Learn about the SendinBlue affiliate program.
- Cloudways – $0.01
Cloudways is a cloud platform (PaaS) that offers an effortless way to deploy, monitor, and manage high-performance applications on top of leading cloud infrastructure providers. Learn about the Cloudways affiliate program.
- GoDaddy – $2
GoDaddy is a top domain name registrar and powers the world’s largest cloud platform dedicated to small, independent ventures. With millions of customers globally and 73 million domain names under management, GoDaddy is the place people go to build a professional website. Learn about the GoDaddy affiliate program.
- WP Engine – $0.01
WP Engine provides managed WordPress hosting for sites around the world. They provide counsel and support to help brands create world-class digital experiences. Learn about the WP Engine affiliate program.
Software as a Service (SaaS)
- 3dcart – $2
3dcart helps business owners create, operate, and maintain successful online stores with relative ease and efficiency. They power more than 17,500 global merchants. Learn about the 3dcart affiliate program.
- BigCommerce – $1.50
BigCommerce is a leading cloud e-commerce platform for established and rapidly-growing businesses. They enable companies to grow online sales with 80% less cost, time, and complexity than on-site software. Learn about the BigCommerce affiliate program.
- Bonsai – $3
Bonsai is an online freelancing platform that helps companies and independent talent work better together. It offers contracts written by attorneys, smart invoices, and integrated payment solutions. Learn about the Bonsai affiliate program.
- Castos – $0.01
Castos is everything a podcaster needs. They provide podcasting analytics, a beautifully designed and customizable audio player for your website, and a WordPress plugin. Learn about the Castos affiliate program.
- ClickFunnels – $1
ClickFunnels enables users to create and configure a wide range of lead, webinar, and sales funnels to grow their businesses. They have two CPA programs, that is, DotCom Secrets and Expert Secrets books. Learn about the ClickFunnels affiliate program.
- CloudApp – $0.01
CloudApp is an easy-to-use screen recorder that brings video, webcam, screenshot annotation, and GIF creation securely to the cloud. Capture and share your business communication. Learn about the CloudApp affiliate program.
- Dashlane – $2
Dashlane is one of the most powerful and versatile password managers and digital wallets in the market. Their service goes above and beyond password management, with robust form-filling features and data security. Learn about the Dashlane affiliate program.
- FreshBooks – $5
FreshBooks provides small business accounting software. Users can send invoices, track time, manage receipts, file expenses, and accept credit cards. Learn about the FreshBooks affiliate program.
- Freshworks – $5
Freshworks offers support and sales software applications to engage with and delight both customers and employees. Learn about the Freshworks affiliate program.
- Grammarly – $0.20
Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Their proofreading, vocabulary enhancement, and plagiarism-detection algorithms check more than 250 grammar rules. Learn about the Grammarly affiliate program.
- Gusto – $25
Gusto provides cloud-based payroll, benefits, and human resource management solutions for businesses based in the United States. Gusto handles payments and the paperwork necessary to help companies comply with tax, labor, and immigration laws. Learn about the Gusto affiliate program.
- ManageEngine – $10
ManageEngine is a producer of enterprise IT management software, offering the high-end functionality of large network management frameworks at cost-effective prices to enterprises worldwide. Learn about the ManageEngine affiliate program.
- PayPal (Canada) – $10
PayPal is a fast and safe way to send money, make online payments, and receive money as an individual or business. Learn more about the PayPal affiliate program on CJ.
- RingCentral – $15 or $25
RingCentral is a global provider of enterprise communication and collaboration solutions. They empower today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, and more. Learn about the RingCentral affiliate program.
- Salesmate – $0.25
Salesmate has everything you need to organize your sales process, build life-long customer relationships, and win more deals in one powerful sales CRM application. Learn about the Salesmate affiliate program.
- Thinkific – $0.01
Thinkific is an all-in-one platform that empowers experts, instructors, trainers, and companies to create and deliver stunning courses on their own sites. Learn about the Thinkific affiliate program.
- Paribus – $0.80
Paribus offers price adjustments, protection, and monitoring for customers. The app automatically gets shoppers the adjustment amount they are owed should an item they purchase decrease in price. Learn about the Paribus affiliate program.
- PRWeb – $2
PRWeb is a leading online news and press release distribution service used by 40,000+ organizations. Learn about the PRWeb affiliate program on CJ.
- Shoeboxed – $30
Shoeboxed scans receipts into usable data for maximizing tax deductions, expense reports, and for savings on bookkeeping. Send your receipts, business cards, bills, and other documents and everything will be organized and scanned into a secure online account. Learn about the Shoeboxed affiliate program.
- Regus – 3%
Regus provides serviced offices, virtual offices, meeting rooms, mail handling, call answering, business addresses, and video conferencing to clients on a contract basis. It operates in 106 countries making it the world’s largest provider of flexible workspace. Learn about the Regus affiliate program on CJ.
- Swagbucks – $4
Swagbucks is a leading online rewards platform that gives its millions of members gift cards for everyday activities and purchases online. Shop, watch, and search to earn. Learn about the Swagbucks affiliate program.
- WeWork – $75
WeWork provides shared workspaces, co-working communities, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. WeWork has an affiliate program on CJ and a referral program on their site.
Do you know of other pay per lead affiliate programs from well-known or reputable companies? Contact me on Messenger or LinkedIn with your suggestion.