Thrive Leads vs Bloom: Which WordPress List Building Plugin is Right for You?

WordPress Post Banner

WordPress opt-in plugins is always a hot topic because e-mail marketing is a very efficient way to communicate, market, and generate sales. I previously compared four premium WordPress list-building plugins, and I wanted to provide an update since I’ve made a switch. I have switched from Thrive Leads (Thrive Themes) to Bloom (Elegant Themes), although I like both.

I’ve been using Thrive’s products since November 2015 and continue to recommend their offerings. They sell the best suite of lead-generating and conversion plugins in the WordPress marketplace. Also, they continue to launch new and exciting products such as Thrive Architect and Thrive Comments.

With the launch of Thrive Architect, the “fastest and most intuitive visual editor” for WordPress, Thrive’s software improved but also became more complicated. Thrive Architect (formerly Thrive Content Builder) is the engine behind their opt-in form and landing page plugins.

I continued using Thrive Leads after the rollout of Thrive Architect. The new and improved Thrive Leads offers more features, settings, and page elements. These new features and capabilities are fantastic to create unique opt-in forms down to the very last pixel. That said, Thrive Leads delivers more than I need and want to manage. So, I went looking for a feature-rich list-building plugin that could meet my requirements.

I’ve always had a secret crush on Bloom because many of their e-mail opt-in forms look amazing. I purchased Bloom and have been using it for a couple of months. Bloom is idiot-proof in that anyone can create popups in minutes. However, moving from Thrive Leads to Bloom produces tradeoffs, which I would like to address.


Thrive Leads offers ten types of forms including popup, in-line, content lock, slide-in, opt-in widget, and so on. Some of these forms I never used, for example, multiple choice and two-step, but I did use their “sticky” ribbon. A sticky ribbon is a type of form that appears at the top or bottom of a page and remains “sticky” as the visitor scrolls. It’s like the hello bar or SumoMe’s smart bar.

Bloom offers six types of forms including popup, in-line, content lock, slide-in, opt-in widget, and footer. They have what most people would want except for sticky ribbon and scroll mat forms. I hope Elegant Themes will update Bloom with these essential components, but in the meantime, I’m using a free notification bar created by MyThemeShop.

Winner: Thrive Leads. More isn’t necessarily better or useful, but Thrive Leads covers all the bases whereas Bloom must up their game.

Thrive Leads Forms


Since Thrive Leads is powered by Thrive Architect, you only need to visit the Thrive Architect landing page to appreciate its attributes. Thrive Leads has features like advanced targeting, display triggers, exit-intent, advanced A/B testing, desktop/tablet/mobile form previews, “SmartLinks,” “Signup Segue,” webinar integration, and more. These features enable strategic form deployment and management.

Thrive Leads Features

Bloom offers advanced targeting, basic A/B testing, data importing, and they have six types of display triggers including:

  • Timed delay,
  • Bottom of the post,
  • After scrolling,
  • After commenting,
  • After purchasing, and
  • After inactivity

Winner: Thrive Leads. Thrive Leads offers more features and exit intent technology, which Bloom doesn’t have.


Customization is critical to creating unique e-mail opt-in forms that will standout compared with generic-looking forms that get lost in the shuffle (think SumoMe). Users get many customization options with Thrive Leads. For example, it’s possible to create an opt-in form or landing page with a countdown timer. Users can hide individual elements on their forms for desktop, tablet, and mobile viewing. Users can change margins, padding, backgrounds, and input fields. Furthermore, opt-in forms can be hidden from existing subscribers. These finer details aren’t available in Bloom.

Customization with Bloom starts with form orientations, for example, bottom, left, or right. Also, users can position their images on forms.

Bloom Customization

Bloom breaks down customization into three major categories that are opt-in styling, form setup, and form styling. Users have a few border and edge options. Like Thrive Leads, Bloom provides over one-hundred templates to start building forms. However, Bloom’s templates don’t differ that much compared to Thrive’s assortment.

Winner: Thrive Leads. Thrive Leads offers more customization and possibilities to create one-of-a-kind forms.

User Interface and User-Friendliness

I don’t use Photoshop because I can’t be bothered to learn it. Instead, I use Pixlr because it’s user-friendly, time-saving, and packed with outstanding photo editing options. I liken Thrive Leads to Photoshop and Bloom to Pixlr.

Thrive Leads is more about editing forms whereas Bloom is about picking and clicking from drop-down menus. Consequently, users can create forms in minutes with Bloom or take longer to develop forms with Thrive Leads.

User-friendliness is critical to me because “time is money,” and I understand that well-designed forms can only take me so far. All else being equal, my copy and sign up bait are more important than how my forms look.

Winner: Bloom. Bloom is super easy to use compared with Thrive Leads.


Bloom Dashboard

Winner: Bloom. Bloom’s dashboard is clean and minimal while providing fantastic analytics. Thrive’s panel is slightly bulkier, but they also offer amazing analytics.


Winner: Tie. Both plugins connect with the most popular email marketing providers. They integrate with the service I use and recommend, MailerLite.



Winner: Tie. Thrive Leads charges a one-time fee of $67 to install on one site and $97 to install on up to five. A Thrive Themes annual membership starts at $19 a month and includes all Thrive Themes’ plugins and themes.

Bloom is available for $89 annually or a one-time fee of $249. Both price points include all Elegant Themes’ plugins and themes.

Final Thoughts

Thrive Leads and Bloom are the heavyweights of WordPress opt-in plugins. Their free and paid competitors, for example, MailChimp and SumoMe, don’t even come close. Thrive Leads is rich in types of forms, features, and customizations. However, there’s a steep learning curve if you are new to WordPress and website building. You can check out accompanying tutorials for a preview. Also, you can read Thrive Themes’ comparison between their plugin and Bloom for more insights.

Bloom is robust and efficient. Elegant Themes removes all the guesswork and makes creating forms easy and fast. However, users are limited to fewer forms, features, and customizations than Thrive Leads. Thrive Leads and Bloom offer risk-free 30-day money back guarantees.

I’m going to compare these plugins to Optinmonster in a future post, but in the meantime, you can read Thrive Themes’ comparison.


About this Post

I use affiliate links on my website, but my opinion isn’t for sale. I may earn a commission if you click on an affiliate link, but it won’t cost you extra. I only recommend what I use, have used, or have vetted in the best interest of my readers.

WordPress 150x

WordPress Affiliate Programs

Discover 18 highly profitable WP affiliate programs. Three of these programs make me $100s each month!

You have successfully subscribed!


158% Increase in Affiliate Commissions

Get a list of the 10+ programs I promote on a regular basis.

Thanks for subscribing!