A discussion concerning marketing activities and channels usually attracts traditional pathways such as social media, search engine optimization (SEO), search engine marketing (SEM), and so on. I use these conventional methods, but I wanted to try something different and decided to explore Warrior Forum to promote my online courses at Udemy.
Warrior Forum is the world’s largest internet marketing community and marketplace. They provide forums on SEO, ad networks, pay per click (PPC), email marketing, growth hacking, and many others as listed on their homepage. Their Alexa rank is within the top 2,500 sites visited which suggest they receive a lot of traffic. I was interested in Warrior Forum because of their robust online presence and audience.
Warrior Special Offers (WSOs) are exclusive deals not found anywhere else. WSOs are posted by members and most relate to making money online, digital products, coaching, and internet marketing software.
Typical Warrior Special Offers
- Digital products
- How to products
- Internet marketing software
- Online money systems
How to Create a WSO
Creating a WSO is very easy and similar to listing a product on eBay or Amazon. Also, many of the text fields are self-explanatory.
My WSO Approach
I reviewed several WSOs and felt that some didn’t say enough while others suffered from description diarrhea. My goal was to strike a balance so that my product page and value proposition were distinct, yet informative to whet consumer appetites. In general, I prefer to cut to the chase with my product descriptions because of shortening attention spans. I kept my description to fewer than five hundred words.
Evergreen content is content that will remain relevant for years, for example, nine cocktails that are easy to make or five ways to declutter your office. Conversely, an article about the top five Twitter scheduling tools may become obsolete in months because of how dynamic the social media landscape is. My product, title, and description are based on the evergreen concept as to offer something that would be relevant for months.
The bulk of my Udemy course sales occur between $10 to $19, so I priced my WSO slightly below the floor at $8.99. Sufficient passive income is primarily a function of volume, not price, so at $8.99, my goal is to attract a lot of sales. Also, below ten dollars is the “I don’t care if I lose money” price point which buyers are willing to pay without experiencing buyer’s remorse.
I used a keyword driven title by including words such as “easy,” “income,” “online,” and “money.” Using keywords seems to be the approach of choice to attract potential buyers.
Description and Copywriting
As you can see with my description, I used a combination of font sizes, colors, and images. While I didn’t feature a video, I did provide a headshot to showcase a real person behind the offer. Warrior Forum’s description user interface is a bit antiquated which is why many members prepare their WSOs offsite to paste later.
There are many creative submissions such as these–WSO A and WSO B. Creativity and design are important, but your sales will be greatly influenced by your value position and price. Also, I stuck to the AIDA formula (attention, interest, desire, and action) for my description format.
Providing reviews and testimonials are a social proofing tactic to elicit purchases based on the idea that others have already bought and benefited. Some WSOs include reviews that seem somewhat shady or untrue, so your goal is to feature reviews that are or appear legit.
What’s a description without affiliate links? A lost opportunity. I placed three affiliate links in my description relating to Udemy and my courses. If folks don’t buy my WSO, there’s still a chance I’ll generate some affiliate commissions.
So far, I’ve attracted 2,900 views. The plan I set in motion was to bump my WSO to the first page once a month ($19.99) and assess my return on investment at 15,000 views. I chose 15,000 views as a benchmark based on other WSOs that appeared to receive high engagement via Q&A once they surpassed this number. To be fair, I recommend that you select a views target based on similar products/services to yours. I will be updating this post in the future with my results, and it’s important to note that I’ve already made a few sales.
Update: I didn’t follow through with promoting this WSO because of a pivot I made away from Udemy. However, Warrior Forum is a viable platform for marketing and sales activities.